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Analytics & Measurement Setup

Growth marketing is impossible without accurate measurement. If you cannot track what is working, you cannot optimize it. Our Analytics & Measurement Setup service provides a robust foundation for data-driven decision-making, ensuring you know exactly which channels, campaigns, and on-site experiences are driving revenue. From Google Analytics 4 and Tag Manager to advertising pixels and CRM integrations, we build a measurement system that is accurate, compliant, and ready to guide your growth strategy. Stop guessing and start knowing.

  • GA4 and Tag Manager configured for clean event tracking.

  • Pixels and conversions set up across Google, Meta, TikTok, and LinkedIn.

  • CRM + marketing automation data synced for closed-loop reporting.

  • Dashboards that connect traffic, engagement, leads, and revenue.

  • Attribution models tailored to your funnel (first-touch, last-touch, multi-touch).

  • Compliance-ready setups that respect user privacy.

What are the key outcomes?

  • Clear ROI attribution for marketing spend.
  • Reduced manual reporting time (80%+).
  • Full-funnel visibility from web to CRM to revenue.
  • Actionable insights for data-driven growth.

Who is this service for?

  • Startups that need to track growth without guesswork.
  • E-commerce brands measuring ROI from ads and campaigns.
  • SaaS companies needing funnel tracking from trial → paid.
  • Marketing teams wasting budget without attribution clarity.
  • Agencies needing a repeatable, white-labeled analytics setup.

What problems does this solve?

  • Broken or missing GA4 and conversion tracking.
  • Duplicate or conflicting events in Google Tag Manager.
  • Ads running without conversion tracking or proper attribution.
  • No link between CRM data (deals, revenue) and website activity.
  • Teams flying blind without decision-ready dashboards.

Core Deliverables

Audit your current setup and fix data integrity issues.
Audit your current setup and fix data integrity issues.
  • Review GA4 property, data streams, and event accuracy.
  • Audit Tag Manager containers for duplicate/unused tags.
  • Cross-check ad platform conversions (Google, Meta, TikTok, LinkedIn).
  • Compliance review (consent banners, data retention, PII leaks).
Define and implement conversion events that matter.
Define and implement conversion events that matter.
  • Event taxonomy document (pageviews, CTAs, forms, checkout steps).
  • GA4 custom events and parameters setup.
  • Enhanced e-commerce tracking (Shopify/WooCommerce optional).
  • Lead gen tracking (form fills, downloads, button clicks).
Connect ad spend to real outcomes.
Connect ad spend to real outcomes.
  • Install and validate Google Ads, Meta, TikTok, and LinkedIn pixels.
  • Conversion API setup for server-side tracking (Meta, GA4).
  • Attribution model selection and configuration (last-touch, data-driven).
  • Cross-channel conversion reporting for clarity.
See the full journey from click to customer.
See the full journey from click to customer.
  • Integrations with HubSpot, Salesforce, or Zoho.
  • Offline conversions syncing back to ad platforms.
  • Custom UTM framework for source/medium clarity.
  • Revenue dashboards tying leads → deals → closed won.
Visual clarity for marketers, execs, and operators.
Visual clarity for marketers, execs, and operators.
  • Looker Studio dashboards tailored to goals (exec vs ops views).
  • KPIs: traffic, conversions, ROAS, CPA, CLV.
  • Monthly reporting templates with annotations.
  • Training sessions so teams understand and trust the data.

Project Packages

Analytics Essentials

$800

2–3 weeks

Small teams needing reliable tracking quickly.

  • GA4 + Tag Manager setup or cleanup.
  • 3–5 conversion events configured.
  • Ad pixel installation and validation.
  • Basic Looker dashboard with traffic + conversions.

Full-Funnel Tracking

$2,000

4–6 weeks

Brands investing in paid + organic campaigns.

  • All Essentials features.
  • 10–15 conversion events across funnel stages.
  • Enhanced e-commerce or SaaS funnel tracking.
  • Multi-platform pixels (Google, Meta, TikTok, LinkedIn).
  • Attribution model configuration.

Enterprise Analytics Program

$3,000

6–10 weeks

Complex funnels needing CRM + revenue integration.

  • All Full-Funnel features.
  • CRM closed-loop attribution setup.
  • Custom UTM + campaign governance framework.
  • Executive + ops dashboards with revenue tie-ins.
  • Quarterly audits + optimization.

Our Process

  1. 1

    Discovery & Audit: Review existing analytics, pixels, and funnels.

  2. 2

    Event Taxonomy: Define what to track and how to measure it.

  3. 3

    Setup: Configure GA4, GTM, pixels, and CRM integrations.

  4. 4

    Validation: Test events across devices and platforms for accuracy.

  5. 5

    Dashboards: Build Looker Studio or BI dashboards with KPIs.

  6. 6

    Training & Handoff: Enable teams to read and act on the data.

Tech Stack & Proof

Tech Stack

Google Analytics 4, Google Tag Manager, Looker Studio / Tableau / Power BI, Meta Conversion API, TikTok Pixel / LinkedIn Insight Tag, HubSpot / Salesforce / Zoho CRM, Consent platforms (OneTrust, Cookiebot)

Proof Points

  • Clients see 2–3x clearer ROI attribution after full-funnel setup.
  • Server-side conversion APIs reduce tracking loss by 20–30%.
  • Dashboards reduce reporting prep time from hours to minutes.
  • Closed-loop tracking enables true revenue attribution across channels.

FAQs

Need reliable analytics and attribution? Book an Analytics & Measurement Setup audit today.

Get clarity on what works and make data-driven decisions for growth.

Book an Intro Call