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Analytics & Reporting Services

Data is useless without context. In a world saturated with metrics, our Analytics & Reporting Services transform your raw numbers into a clear, actionable narrative that drives growth. We build unified dashboards, automate reporting workflows, and provide monthly strategic analysis that connects your teams activity directly to business outcomes. From tracking ad spend and website traffic to understanding full-funnel revenue attribution, we help you see not just what happened, but why it happened and what you should do next.

  • Unified dashboards for web, ads, CRM, and revenue metrics.

  • Monthly reporting with narrative insights, not just numbers.

  • Role-specific reporting for execs, marketers, and operators.

  • Attribution clarity across channels and campaigns.

  • Quarterly strategy reviews based on performance trends.

  • Compliance-ready setups that respect user privacy.

What are the key outcomes?

  • Clear ROI attribution for marketing spend.
  • Reduced manual reporting time (80%+).
  • Full-funnel visibility from web to CRM to revenue.
  • Actionable insights for data-driven growth.

Who is this service for?

  • Startups needing investor-ready reporting on marketing ROI.
  • Marketing teams juggling multiple channels and dashboards.
  • E-commerce brands tracking campaigns, CLV, and AOV.
  • SaaS companies needing funnel metrics (trial → MQL → paid).
  • Enterprises requiring governance and compliance-ready data flows.

What problems does this solve?

  • Fragmented reporting across GA4, ad platforms, and CRMs.
  • Manual report prep eating hours each week.
  • No clarity on which campaigns or channels drive revenue.
  • Executives overwhelmed by data with no strategic summary.
  • Teams operating on lagging or inaccurate metrics.

Core Deliverables

Single source of truth dashboards tailored by role.
Single source of truth dashboards tailored by role.
  • Looker Studio dashboards combining GA4, ad platforms, and CRM.
  • Executive overview: revenue, ROAS, CAC, CLV.
  • Ops dashboard: funnel drop-offs, conversions, spend pacing.
  • Custom visualizations: heatmaps, cohort analysis, attribution flows.
Save hours with automated reporting flows.
Save hours with automated reporting flows.
  • Weekly and monthly reports delivered via email/PDF.
  • Data connectors for Google, Meta, TikTok, LinkedIn, and CRM.
  • Custom UTM framework + campaign naming conventions.
  • Audit logs for compliance and data governance.
Reports that explain what happened and why.
Reports that explain what happened and why.
  • Narrative analysis included in every monthly report.
  • Highlights of top-performing vs. underperforming campaigns.
  • Contextual factors: seasonality, platform shifts, competitor moves.
  • Recommendations for next steps and experiments.
Understand how touchpoints work together to drive results.
Understand how touchpoints work together to drive results.
  • Last-touch vs. data-driven attribution modeling.
  • Cross-channel path analysis (first touch → conversion).
  • Revenue tie-ins via CRM or e-commerce platform.
  • Attribution dashboards for transparency and clarity.
Strategic alignment, not just reporting.
Strategic alignment, not just reporting.
  • Quarterly strategy session with leadership.
  • Performance deep dive by channel and funnel stage.
  • Forecasting models and scenario planning.
  • Roadmap of recommendations for the next quarter.

Project Packages

Reporting Essentials

$1,200/mo

Monthly recurring

Small teams needing clarity without complexity.

  • GA4 + ad platform dashboard setup.
  • 2–3 automated monthly reports.
  • Basic attribution view.
  • Email summary of highlights.

Growth Insights

$2,500/mo

Monthly recurring

Brands scaling campaigns across multiple channels.

  • Custom Looker dashboards (web, ads, CRM).
  • Weekly + monthly reporting automation.
  • Narrative insights + recommendations.
  • Attribution models customized for funnel.
  • Monthly review call with strategist.

Enterprise Intelligence

$4,500/mo

Quarterly program

Organizations needing advanced analytics and governance.

  • Multi-source dashboards with role-specific access.
  • Advanced attribution + revenue tie-ins (CRM/e-commerce).
  • Forecasting + MMM (Marketing Mix Modeling) optional.
  • Quarterly executive reviews + scenario planning.
  • Dedicated analytics consultant + support desk.

Our Process

  1. 1

    Discovery: Define KPIs, stakeholders, and current gaps.

  2. 2

    Audit: Review existing analytics, dashboards, and reporting flows.

  3. 3

    Setup: Build unified dashboards and automate reporting.

  4. 4

    Delivery: Send weekly/monthly reports with narrative insights.

  5. 5

    Review: Run quarterly strategic deep dives.

  6. 6

    Iteration: Refine reporting frameworks as business evolves.

Tech Stack & Proof

Tech Stack

Google Analytics 4 + GSC, Looker Studio / Tableau / Power BI, Google Tag Manager (event alignment), Supermetrics / Funnel.io (data connectors), HubSpot / Salesforce / Zoho CRM, E-commerce platforms (Shopify, WooCommerce)

Proof Points

  • Clients reduce manual reporting time by 80% with automation.
  • Investor decks and board meetings powered by clear dashboards.
  • Teams gain full-funnel visibility (web → ads → CRM → revenue).
  • Attribution models improve budget allocation across channels.

FAQs

Want reporting that drives strategy, not just spreadsheets? Book an Analytics & Reporting consultation today.

Transform your raw data into actionable insights for measurable growth.

Book an Intro Call