Content Creation and Repurposing Automation
In todays content-driven world, consistency is key, but the manual effort required to create, repurpose, and distribute content across multiple channels is a major bottleneck for most teams. Our Content Creation and Repurposing Automation service solves this by turning a single structured input into a comprehensive content campaign. We generate a long-form blog article from a simple form, then automatically repurpose it into platform-specific social media posts and a newsletter. All assets, links, and metadata are centrally managed in Airtable, providing a clear system for tracking, approvals, and reuse.
Blog generation from a simple intake form
Repurposing to multiple social platforms automatically
Newsletter creation with subject lines and snippets
Airtable content hub for assets, approvals, and analytics
Key Outcomes
- Increased publishing consistency and cadence.
- Significant reduction in manual content creation time.
- Improved brand consistency across all channels.
- Clear visibility into content production and performance.
Who It’s For
- Small teams that must publish consistently without heavy headcount
- Agencies that want a repeatable content engine
- Founders who need distribution across channels from one brief
- SEO and social teams that want structured repurposing
Problems We Solve
- Inconsistent publishing cadence
- Manual copy-paste from blog to social to email
- Lost assets and version chaos
- No central source of truth for content status
Core Deliverables
Intake & Briefs
Capture inputs once and structure them for reuse.
- Form with title, audience, takeaways, sources, and CTA
- Style and tone presets aligned to brand
- Approval workflow for brief sign-off
- Tag and category fields for SEO clustering
Blog Generation
Draft, refine, and finalize a long-form article.
- SEO-optimized outline and draft
- Headers, internal links, and schema recommendations
- Fact checks and citations section
- CMS-ready HTML or Markdown export
Repurposing to Social
Create platform-specific derivatives.
- Twitter X thread, LinkedIn post, Instagram carousel copy
- Short-form hooks and CTAs per platform
- Image prompts or templates if needed
- UTM links for each channel
Newsletter Creation
Turn the blog into an email edition.
- Subject line variants and preview text
- Hero, summary, and deep links
- ESP-ready HTML block
- Send checklist and A B test plan
Airtable Content Hub
Keep everything organized and measurable.
- Tables for briefs, posts, assets, and publish status
- Automations for status changes and reminders
- Fields for URLs, UTMs, and performance notes
- Exports for reporting dashboards
Project Packages
Content Automation Build
$5,000
2-4 weeks
Teams wanting a quick, high-ROI win.
- Form and workflow setup
- Blog generation pipeline
- Repurposing to three social platforms
- Newsletter generator
- Airtable base and automations
- Handover and training session
Our Process
- 1
Discovery: define channels, tone, and SEO goals
- 2
Configure: build form, prompts, and templates
- 3
Integrate: connect CMS, ESP, and Airtable
- 4
Validate: produce one pilot campaign end-to-end
- 5
Launch: handover with SOPs and checklist
- 6
Optimize: optional tweaks after first month
Tech Stack
LLM for drafting and rewriting, Airtable for source of truth, CMS export (WordPress, Webflow, headless), Email service provider templates, Optional Zapier or Make for automations