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Conversion Rate Optimization (CRO)

High traffic is great, but it is meaningless if those visitors do not convert. Our Conversion Rate Optimization (CRO) service transforms your website from a passive brochure into a high-performing sales engine. We systematically identify and eliminate friction points in your user funnel by combining deep behavioral analysis, user experience (UX) enhancements, persuasive copywriting, and rigorous A/B testing. This data-driven approach ensures every change we make is geared toward one goal: turning more of your hard-earned visitors into valuable leads and customers.

  • Full-funnel audits: landing pages, product pages, checkout, forms.

  • A/B testing program design and execution.

  • Behavioral analytics: heatmaps, scroll maps, and session recordings.

  • Copywriting and design experiments that increase conversions.

  • Ongoing iteration for sustainable growth.

  • Revenue and lead-focused results, not just vanity metrics.

What are the key outcomes?

  • Improved conversion rates by 15–30% within 90 days.
  • Reduced cart abandonment and form drop-off rates.
  • Data-driven insights to guide product and marketing decisions.
  • Sustainable growth from a compounding test-and-learn process.

Who It’s For

  • E-commerce brands wanting higher checkout completion rates.
  • SaaS companies optimizing trials, demos, or onboarding funnels.
  • Lead-gen sites improving form submissions and booked calls.
  • Marketing teams spending on ads but underperforming on conversions.
  • Enterprises running experiments at scale.

Problems We Solve

  • High bounce rates and low engagement on key landing/product pages.
  • Cart abandonment and form abandonment.
  • Generic or unclear value propositions.
  • Slow, confusing, or non-mobile-friendly user journeys.
  • Lack of structured testing and conversion measurement.

Core Deliverables

CRO Audit
A top-to-bottom audit to surface friction and opportunity.
  • Analytics review (funnels, conversions, attribution).
  • Heatmap and session recording analysis.
  • Heuristic and UX review of top pages.
  • Prioritized testing backlog (quick wins vs long-term experiments).
A/B Testing
Run structured experiments to validate improvements.
  • Test design and hypothesis creation.
  • A/B and multivariate test setup (Optimizely, VWO, Google Optimize).
  • Statistical significance tracking.
  • Documentation of winners/losers for learning archive.
UX & Copy Optimization
Make the site easier and more persuasive to use.
  • Headline and CTA experiments.
  • Form simplification and trust signals.
  • Product/landing page redesigns for clarity.
  • Microcopy adjustments (error states, tooltips, reassurance text).
Analytics & Reporting
Measure impact and share insights across teams.
  • Conversion dashboard with KPIs (CVR, CPA, AOV, CLV).
  • Monthly CRO reports with learnings + next steps.
  • Qualitative feedback integration (surveys, polls, chat logs).
  • Attribution improvements for better budget allocation.
Continuous Optimization
CRO is never ‘done’ — we keep testing and iterating.
  • Quarterly strategy refresh based on results.
  • Scaling tests to new page types and user segments.
  • Cross-device and cross-channel experimentation.
  • Documentation repository for institutional learning.

Project Packages

CRO Audit & Roadmap

$2,500

3–4 weeks

Teams that want quick wins and a clear action plan.

  • Full CRO audit (analytics, UX, heatmaps).
  • Prioritized backlog of test ideas.
  • 1–2 quick-win changes implemented.
  • CRO strategy document for next 6 months.

CRO Testing Program

$4,000

Ongoing (Monthly)

Brands ready to run experiments monthly.

  • All audit deliverables.
  • 2–4 A/B tests per month.
  • Monthly CRO reporting and dashboards.
  • UX and copy changes rolled out based on results.

Enterprise CRO Partnership

Custom

Quarterly / Annually

High-traffic brands scaling CRO across funnels and segments.

  • All Testing Program features.
  • Multivariate and personalization experiments.
  • Dedicated CRO strategist + data analyst.
  • Quarterly executive reporting + strategy resets.
  • Integration with ad/SEO/UX teams for aligned growth.

Our Process

  1. 1

    Discovery & Audit: Review analytics, funnels, and user behavior.

  2. 2

    Backlog Creation: Build prioritized list of tests (high impact first).

  3. 3

    Experimentation: Design and run A/B tests with tracking setup.

  4. 4

    Analysis: Measure results, validate significance, and archive learnings.

  5. 5

    Optimization: Roll out winning changes and iterate on losers.

  6. 6

    Scaling: Expand experiments to more pages, devices, and campaigns.

Tech Stack & Proof

Tech Stack

Google Analytics 4 + GTM, Hotjar / FullStory (behavioral analysis), Optimizely / VWO / Google Optimize, Looker Studio / Power BI (dashboards), SurveyMonkey / Typeform (qual feedback), Figma (test design prototypes)

Proof Points

  • Clients typically see 15–30% lift in conversions after 90 days of CRO testing.
  • Cart abandonment reduced by up to 20% through checkout optimization.
  • A/B-tested copy and CTAs improve CTRs 2–3x over static messaging.
  • Dashboards and reports give full visibility into experiment ROI.

FAQs

Want to turn more traffic into revenue? Book a CRO audit today.

Stop guessing and start growing with a systematic, data-driven approach.

Book an Intro Call