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Local SEO & Google Business Profile (GBP)

For businesses that serve specific geographic areas, winning at local search is non-negotiable. When nearby customers use search engines or voice assistants to find services, your business needs to be the first and most trusted answer. Our Local SEO & Google Business Profile (GBP) service builds powerful, authoritative local signals for your brand. We meticulously optimize your GBP, clean up and standardize your citations (NAP), build high-quality location pages, and implement a review strategy that builds unbreakable trust. The result is higher rankings in the local map pack, more phone calls and direction requests, and a measurable increase in revenue from nearby customers.

  • GBP optimization that increases calls, directions, and website visits.

  • Citations/NAP cleanup for entity clarity across the local web.

  • High-quality location pages with schema, FAQs, and conversion UX.

  • Reviews acquisition + response playbook to build durable trust.

  • Multi-location governance so every branch stays accurate and on-brand.

  • Performance reporting that connects local signals to revenue.

Key Outcomes

  • Higher rankings in the local 'map pack' results.
  • Increased phone calls, direction requests, and website clicks.
  • Improved brand trust through consistent information and positive reviews.
  • A scalable framework for managing one or hundreds of locations.

Who It’s For

  • Home services (HVAC, plumbing, roofing) needing more calls in service areas.
  • Healthcare clinics, dentists, and therapists competing on proximity + trust.
  • Retail, restaurants, and hospitality targeting ‘near me’ queries.
  • Professional services (legal, accounting, real estate, finance).
  • Franchises and multi-location brands requiring centralized governance.

Problems We Solve

  • Incomplete or inconsistent Google Business Profiles (wrong categories, hours, services).
  • NAP inconsistencies across directories that confuse search engines.
  • Weak or duplicate location pages with thin content and no schema.
  • Few and/or low-quality reviews with no organized response policy.
  • No measurement of local impressions, calls, or direction requests.

Core Deliverables

Turn your Google Business Profile into a high-converting local storefront.
Turn your Google Business Profile into a high-converting local storefront.
  • Category strategy (primary + supporting) and services/products setup.
  • Business description, attributes (accessibility, payments), and highlights.
  • Photo/video plan (cover, interior/exterior, team, services) with EXIF tips.
  • Q&A seeding and policy for ongoing curation.
  • Posts calendar (Offers, Events, Updates) with UTM tracking.
Fix entity confusion with consistent Name, Address, Phone, and URLs everywhere.
Fix entity confusion with consistent Name, Address, Phone, and URLs everywhere.
  • Audit of top aggregators and vertical directories.
  • Duplicate suppression and conflicting listing cleanup.
  • Citation building plan (core + niche + geo-specific).
  • NAP governance doc for future locations and moves.
Location pages that rank and convert, not thin duplicates.
Location pages that rank and convert, not thin duplicates.
  • Unique on-page copy (service area, directions, parking, neighborhood landmarks).
  • LocalBusiness/Organization + Breadcrumb schema in JSON-LD.
  • Embedded map, click-to-call, appointment links, trust blocks and FAQs.
  • Internal linking from top services to nearest location.
  • Photo guidelines and UGC integration where appropriate.
Systematic reviews acquisition without spammy tactics.
Systematic reviews acquisition without spammy tactics.
  • Opt-in review flow (QR codes, SMS/email templates, post-visit triggers).
  • Response guidelines (tone, escalation, remediation for negatives).
  • Profile mix strategy (Google + verticals like Healthgrades, Avvo, Yelp*).
  • Compliance notes for incentivization and platform rules.
Keep 2, 20, or 200+ locations accurate and performant.
Keep 2, 20, or 200+ locations accurate and performant.
  • Location data model (master sheet/DB) with owners and SLAs.
  • Bulk edits/feeds for GBP and directories where supported.
  • Brand guardrails for photos, categories, and posts.
  • Playbook for openings, relocations, and temporary closures.
Prove impact with clean tracking and clear reporting.
Prove impact with clean tracking and clear reporting.
  • UTM conventions for GBP actions and Posts.
  • Call tracking setup (pooling or DNI) aligned with privacy.
  • GBP Insights + GSC local reporting dashboard.
  • Monthly readout: impressions, calls, directions, website actions, and conversions.

Local SEO Packages

Local Foundations

$800

3–4 weeks

Single-location businesses needing fast wins.

  • GBP overhaul (categories, services, attributes, media).
  • Citations audit + core cleanup/build.
  • 1 conversion-ready location page with schema.
  • Reviews playbook + request templates.
  • Local dashboard (GBP + GA4 + GSC basics).

Multi-Location Growth

$1,800

6–8 weeks

Brands with 3–20 locations needing consistency and scale.

  • GBP setup/cleanup across all locations.
  • Citations at scale (aggregators + verticals), duplicate suppression.
  • Location page templates + rollout for up to 10 locations.
  • Reviews engine + response SOP; posts calendar.
  • Dashboard with per-location rollups and alerts.

Enterprise Local Program

$2,500

Quarterly program

Franchises or 20+ locations with compliance and governance needs.

  • Centralized location data model and bulk feed management.
  • Quarterly GBP/posts/citations audits and refreshes.
  • Location expansion/relocation playbooks and support.
  • Advanced attribution (call tracking, store visit proxies where eligible).
  • Quarterly strategy reviews and testing roadmap.

Our Process

  1. 1

    Discovery & Audit: GBP, citations, location pages, reviews, competitors.

  2. 2

    Prioritize: Highest-impact fixes first (categories, NAP, top locations).

  3. 3

    Implement: GBP overhauls, citation cleanup, location page builds.

  4. 4

    Reputation: Launch reviews engine and response governance.

  5. 5

    Measure: Dashboards tie actions to calls, directions, and bookings.

  6. 6

    Optimize: Quarterly tests (posts cadence, photos, FAQs, offers).

Tech Stack & Proof

Tech Stack

Google Business Profile, Google Search Console & GA4, Looker/Data Studio dashboards, Whitespark / Moz Local / Yext (as applicable), Call tracking (CallRail or equivalent), Schema/JSON-LD generators + validators, Airtable/Sheets for location governance

Proof Points

  • Clean categories, consistent NAP, and rich media materially lift map pack eligibility.
  • Well-structured location pages increase non-brand local impressions and calls.
  • Systematic reviews and timely responses improve conversion rates and trust.
  • Multi-location governance prevents data drift and shrinks update cycles.

FAQs

Ready to turn local searches into calls and foot traffic? Book a Local SEO & GBP audit.

Become the obvious answer when nearby customers search for help.

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