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Paid Ads Management (Google, Meta, TikTok, LinkedIn)

In a competitive digital landscape, paid advertising is the fastest way to reach new audiences and drive immediate growth. However, without a clear strategy and continuous optimization, it is also the fastest way to burn through your budget. Our Paid Ads Management service provides a full-funnel approach, handling everything from campaign strategy and creative production to rigorous testing and ROI-focused reporting. We specialize in managing campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn, ensuring your ad spend is always working to achieve your business goals.

  • Multi-channel paid ads: Google, Meta (Facebook/Instagram), TikTok, LinkedIn.

  • Full-funnel strategy from awareness → conversion → retention.

  • Ad creative production and testing for maximum performance.

  • Continuous optimization: bids, audiences, creatives, and placements.

  • Clear dashboards tying ad spend to ROI.

  • Compliance with platform policies and privacy regulations.

Key Outcomes

  • Improved Return on Ad Spend (ROAS) through continuous optimization.
  • Lower Customer Acquisition Cost (CAC) by targeting high-intent audiences.
  • Scalable lead generation and sales from predictable ad performance.
  • Clear attribution that proves ROI and justifies marketing spend.

Who is this service for?

  • E-commerce brands running direct-response campaigns.
  • SaaS companies driving trials, demos, or MQLs.
  • Local services wanting calls and bookings.
  • B2B brands leveraging LinkedIn for account-based marketing.
  • Agencies outsourcing media buying and optimization.

What problems does this solve?

  • Wasted ad spend from poor targeting or irrelevant creatives.
  • Low CTRs and high CPCs from untested ads.
  • Disorganized accounts with no structure or reporting.
  • Difficulty tracking ROI across multiple channels.
  • Creative fatigue causing campaign decline.

Core Service Pillars

Campaign Strategy
Set a foundation that aligns spend with goals.
  • Channel mix strategy by funnel stage.
  • Budget allocation and pacing plan.
  • Audience and targeting frameworks.
  • Creative messaging strategy.
Creative Production
Ads that stop the scroll and drive action.
  • Ad copywriting tailored per platform.
  • Static ads, carousels, video scripts and edits.
  • Dynamic creative testing variations.
  • On-brand assets with clear CTAs.
Campaign Setup
Launch campaigns with clean, testable structures.
  • Account and pixel setup + validation.
  • Campaign, ad set, and ad-level structure.
  • Conversion tracking setup (GA4, pixels, CAPI).
  • Quality checks before launch.
Optimization & Scaling
Iterate fast and scale what works.
  • Bid and budget adjustments.
  • Audience segmentation and lookalike testing.
  • Ad refreshes to prevent fatigue.
  • Performance reporting and insights.
Attribution & Reporting
Connect spend to outcomes, not just clicks.
  • Cross-channel dashboards in Looker Studio.
  • ROAS, CAC, CPA, and CLV reporting.
  • Attribution modeling (last-touch, data-driven, MMM optional).
  • Monthly optimization calls with recommendations.

Project Packages

Starter Ads

Monthly recurring

Small businesses testing paid ads.

  • 1–2 channels (Google or Meta).
  • Up to 3 campaigns + ad creatives.
  • Pixel + conversion setup.
  • Monthly reporting dashboard.

Growth Ads

Monthly recurring

Brands scaling across multiple platforms.

  • 3–4 channels (Google, Meta, TikTok, LinkedIn).
  • 5–10 campaigns with structured tests.
  • Creative production (static + video ads).
  • Weekly optimizations.
  • Monthly reporting + call.

Enterprise Media Program

Quarterly program

High-spend accounts needing full governance.

  • All Growth features.
  • Dedicated creative and media buying team.
  • CAPI/server-side conversion tracking.
  • Attribution dashboards with exec views.
  • Bi-weekly optimization calls.
  • Quarterly strategy resets.

Our Process

  1. 1

    Discovery & Audit: Review accounts, competitors, and goals.

  2. 2

    Strategy: Build funnel + channel mix aligned with KPIs.

  3. 3

    Creative: Produce and test ad creatives across formats.

  4. 4

    Launch: Setup campaigns, pixels, and QA checks.

  5. 5

    Optimize: Adjust bids, targeting, and creatives weekly.

  6. 6

    Report: Deliver dashboards + insights monthly.

  7. 7

    Scale: Double down on top performers; test new audiences.

Tech Stack & Proof

Tech Stack

Google Ads + Display/YouTube, Meta Ads Manager (Facebook/Instagram), TikTok Ads Manager, LinkedIn Campaign Manager, Google Tag Manager + GA4, Meta Conversion API, Looker Studio / Power BI dashboards

Proof Points

  • Clients typically see 20–40% CAC reduction after structured optimization.
  • Creative refreshes extend campaign performance by 3–6 months.
  • Full-funnel strategy improves ROAS vs single-channel campaigns.
  • Dashboards replace guesswork with decision-ready reporting.

Frequently Asked Questions

Want to scale with profitable ads? Book a Paid Ads Strategy call today.

Stop wasting budget and start driving measurable ROI from your ad campaigns.

Book an Intro Call